United Through Skateboarding

ATIBA X VANS

Vans proudly announces the launch of the United Through Skateboarding Collection, created in partnership with legendary photographer and cultural documentarian Atiba Jefferson.

A tribute to the powerful connections forged through skateboarding, this collection reflects Atiba’s creative journey—from the streets to the studio—and the culture that has shaped his life and work. Known for capturing some of the most iconic skate images of all time, Atiba’s influence extends well beyond skateboarding, spanning music, fashion, art, and sport.

The United Through Skateboarding Collection features a curated range of skate footwear, apparel, and accessories, each piece infused with Atiba’s distinctive visual language. From some of his most iconic photographs to new artwork, the collection carries a deep sense of authenticity. A custom logo and original artwork by Atiba’s friend and graffiti legend Haze bring an additional layer of storytelling to the capsule.

Art-directed by Atiba himself, the campaign features a diverse cast of skaters, artists, musicians, and athletes—demonstrating skateboarding’s ability to transcend background and connect communities. Talent includes Adam Devine, Blake Anderson, Anders Holm Sam Richardson, Tim Robinson, Franz Lyons, Baron Davis, C.J. Uzomah, Lizzie Armanto, Zion Wright, Curren Caples, Shiloh Catori, and Cocona Hiraki.

Collection Highlights Include:

• Skate Half Cab® with WaffleCup™ Outsole: A first-of-its-kind innovation for the Half Cab, featuring a custom insole with Atiba’s iconic photo of skate legend John Cardiel, plus hand-drawn artwork by Haze.

   

• Skate Old Skool™ 36+: A standout Old Skool featuring Cardiel imagery and graffiti-inspired logo treatments.

   

• Customized Apparel & Accessories: Personally selected by Atiba, the line includes skate-ready apparel with functional detailing, archival images, and never-before-seen moments from his expansive portfolio.

From lens to laces, United Through Skateboarding is more than a collection—it’s a celebration of community. One built on pavement, friendship, film grain, and the freedom of skateboarding.

The ATIBA X VANS: United Through Skateboarding Collection is available globally at select Vans retailers and vans.com starting today, with a second drop to follow on October 16, 2025.

About Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live “Off the Wall” embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art, and design.

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