The Vans “Foot the Bill” initiative aims to support small businesses that need help in these challenging times. We want to uplift businesses that need assistance and continue to embody the Vans’ mission to enable creativity. Sign up below for an opportunity to design Vans shoes and t-shirts to be offered for sale on Vans.com and receive all net proceeds*.

* Business Name
* Email

Please enter a valid email address.

* Contact Name
* Contact Phone Number
* Business City
* Business State
Website URL
Instagram Handle
Create and submit a video that shows us why you would be a good partner. This can include why you would be a great candidate, how you plan to use the money, footage of your business location, and should ultimately show us why you want to be involved. Feel free to be creative.
Tell us about your business. (What kind of business, your mission statement, involvement in your local community, outreach, causes your business is passionate about, etc.)
If you are selected as a partner, how will you use the money?

By providing your name and email address and affirmatively clicking on button bellow labelled "Submit", you agree to allow Vans to use your contact information for the purpose of communicating with you about Vans' products and events as more completely described in Vans' privacy policy statement, available at www.vans.com/privacy.html, as modified from time to time.

Thank you for your submission! We appreciate your interest and support of the Vans Foot the Bill initiative. We will review your submission and reach out if you are selected to participate.


For any questions and to learn more, check out our Vans Foot the Bill FAQs below.


Get in the Vans Family! Click here to sign up.

What is Vans Foot the Bill?

The Vans “Foot the Bill” initiative was created to help small businesses across the country in this unprecedented time. Each small business that is selected to participate will design their own Vans shoe and t-shirt to be offered for sale on Vans.com/footthebill (subject to Vans guidelines). Using our Vans Customs platform, consumers can customize and purchase each business’s design. Sales are based upon demand.

Which partners will you be supporting?

We are committed to supporting several local and community-driven small businesses including skate shops, music venues, art galleries, and restaurants. We hope this program will help our communities get through this difficult time.

What portion of the proceeds will be donated to each partner?

All net proceeds* go directly to the businesses.

How many pairs are being sold per partner?

Based on demand, Vans will be producing up to 1,000 pairs of Custom Vans shoes, and 250 t-shirts per partner.

How long will these designs be available to shop?

These one-of-a-kind designs will be available until the limit has been reached or the program ends. Once products are sold-out they will no longer be available. Be sure to get creative while supplies last!

How did you select the Foot the Bill Partners?

A judging panel of Vans representatives will use the following criteria to select each partner:

  • Degree to which the Nominated Business exemplifies the Vans commitment to creative expression and the “Off the Wall” spirit of creativity, authenticity, and passion.

  • Positive impact of Nominated Business on their surrounding community.

  • Strength and clarity of vision for projected use of monies received if Nominated Business is verified as a prize winner.

*All proceeds less the costs of production and shipment (based on the average for each product) will be paid to the local and community driven independent shops, restaurants, art galleries and music venues.