What is Vans Foot the Bill?
The Vans “Foot the Bill” initiative was created to help small businesses across the country in this unprecedented time. Each small business that is selected to participate will design their own Vans shoe and t-shirt to be offered for sale on Vans.com/footthebill (subject to Vans guidelines). Using our Vans Customs platform, consumers can customize and purchase each business’s design. Sales are based upon demand.
Which partners will you be supporting?
We are committed to supporting several local and community-driven small businesses including skate shops, music venues, art galleries, and restaurants. We hope this program will help our communities get through this difficult time.
What portion of the proceeds will be donated to each partner?
All net proceeds* go directly to the businesses.
How many pairs are being sold per partner?
Based on demand, Vans will be producing up to 1,000 pairs of Custom Vans shoes, and 250 t-shirts per partner.
How long will these designs be available to shop?
These one-of-a-kind designs will be available until the limit has been reached or the program ends. Once products are sold-out they will no longer be available. Be sure to get creative while supplies last!
How can I submit my business to be considered for Foot the Bill?
You can submit your business through this submission form link. Vans will reach out with any and all next steps.
How did you select the Foot the Bill Partners?
A judging panel of Vans representatives will use the following criteria to select each partner:
Degree to which the Nominated Business exemplifies the Vans commitment to creative expression and the “Off the Wall” spirit of creativity, authenticity, and passion.
Positive impact of Nominated Business on their surrounding community.
Strength and clarity of vision for projected use of monies received if Nominated Business is verified as a prize winner.