Vans is proud to announce the third collection of footwear, apparel and accessories with eight time, Grammy-award winning artist and Vans global music ambassador Anderson .Paak. The Vans x Anderson .Paak Vanderson Collection is a unique capsule that honors both the past and present, while maintaining the individuality and “Off The Wall” personality of both the artist and brand.
As the first official global music ambassador for Vans, Anderson .Paak perfectly embodies the style of creative expression that has defined Vans for generations. The latest footwear and apparel collection from Anderson is inspired by heritage, creativity, and uplifting his community. In celebration of his unique style and successful past Vans collaborations, both teams are excited to support this continued creative partnership and debut this campaign that hits close to home. Directed by Anderson himself, it features Marsai Martin as well as Anderson’s family, including his son, sister and nieces and nephew - Soul Rasheed, Roni Baize, Brooklyn Baize, Knight Baize, Kamia Timan, Paris Timan and Milan Timan.
“Vans was super patient with me on this one,” Anderson .Paak shared. “We met every week in Malibu and designed these shoes in the California sunshine. This is my best drop yet and I’m so proud of what we’ve come up with!”
The apparel collection leads with the Vanderson tie-dye short-sleeve tee in bleached sand with Vanderson screen printing across the front. The Vanderson straight-leg pant in capers features a tonal paisley jacquard and slight flare at the leg opening, while the Vanderson jacket in the same tone features button pocket detailing on the front chest. For finishing touches, the Vanderson Sock in sand with an all-over paisley print, reversible bucket hat, and an AP-designed Vanderson Robe brings the entire ‘fit together.
“We are beyond excited to continue this creative journey with AP into this next product collaboration,” Tierney Stout, Director of Global Music Marketing at Vans said. “Anderson was incredibly hands-on in the design and development of every piece in this collection and the final product is both a labor of love for AP and the Vans team. Anderson embodies everything this brand stands for –– authenticity, optimistic imagination, and creativity –– and we are honored to have him as part of our family."
In addition to recent product campaigns, Vans and Anderson .Paak have also partnered together numerous projects including .Paak House, House of Vans, Vans Musicians Wanted and Sidestripe Sessions. To celebrate the launch of this collaboration, Anderson .Paak will be performing at House of Vans London on June 27, 2022. Please follow HOV London to stay tuned for more details.