Vans Introduces the UltraRange
Available Saturday, May 20, 2017 at select Vault accounts
Debuting this spring, Vans celebrates the spirit of adventure with the introduction of the UltraRange, a versatile footwear innovation designed to traverse with you, wherever your wildest pursuits may lead. With a modern shape and new co-molded midsole construction, Vans’ UltraRange is engineered with fundamental design tenets that emphasize advanced comfort, lightweight traction, and superior mobility, empowering your journey from the ground up.
Releasing worldwide May 20 through the exclusive Vault by Vans label, the limited-edition UltraRange UC LX model employs Vans’ next generation of footwear technology in a slim-profile, low top design, blending premium leathers and ballistic nylon textiles for enhanced durability. Offered in three classic monochromatic hues, the UltraRange debut is amplified by a unique partnership with select Vault by Vans retailers, engaging their vision to create striking visual campaigns inspired by themes of adventure, exploration, and discovery. Across varying creative pursuits ranging from a behind the scenes look into the making of a Bodega store editorial, a nostalgic portrait of a painting with Blends, or a rare sunny afternoon roving London with UK musician Leks Rivers and Foot Patrol, each partner conveys an insightful portrayal of the UltraRange in its natural exploratory element. To see more, visit Vault by Vans.
UltraRange UC LX Features
- Vans’ first-ever co-molded midsole merging UltraCush™ Lite foam cushioning with rubber inspired by Vans’ original waffle outsole for elevated comfort and versatility
- Seamless LuxLiner™ internal sock-fit construction for responsive shape
- Vans’ reverse waffle lug offering superior grip
With forthcoming releases to be announced throughout the year, the Vans UltraRange campaign embraces a life of exploration, enabling creative pursuits from all corners of the globe to inspire you to get there—new cities, new spots, new unknowns.
Vault by Vans UltraRange Campaign Partners
The Vault by Vans UltraRange UC LX is available Saturday, May 20 at select Vans retailers worldwide. Visit Vault by Vans to learn more and to find additional retailers near you.