Vans X Palace
NOVEMBER 17, 2021





Vans x Cult BMX Presents: Never Fade | BMX | VANS

Never Fade symbolizes the Vans X Cult relationship and love for BMX in a ten-year strong partnership. With the sixth Vans X Cult product collaboration Dakota Roche and Cult Founder Robbie Morales share their appreciation of the association. At the same time, the rest of the Cult team let their riding do the talking in a look that reflects Cult BMX and what it stands for, to Never Fade. Featuring: Dakota Roche, Sean Ricany, Corey Walsh, Jason Watts, Dan Foley, Chase Dehart, Brandon Begin, Max Vu, Jaume Stiness, Richie Hernandez, Robbie Morales. Filmed/Edit by Richard “Veesh” Krumm Music by Richard “Veesh” Krumm Song 1: “Sustain” Song 2: “Casual” Photography by Jeff Zielinski


It’s been a decade since Vans and Cult linked up for the first time, and in celebration of all the clips, collaborations, road trips, riding, sneakers and shirts since then, the two have come together for a sixth collection that’s dubbed “Never Fade” and centered around new takes on the Old Skool BMX and Slip-On BMX, both equipped with Vans’ BMX waffle cup sole.


The Old Skool BMX supplies a monochromatic upper constructed of sturdy black suede and embellished with a special branded tongue tag. The Slip-On Pro features tonal, patterned Cult iconography and a two-tone build that uses both black suede and light canvas. Text graphics appear on the midsole of the Old Skool BMX and the insoles of the Slip-On BMX, the latter of which also repurposes the aforementioned Cult pattern for even more detail. Both round their look off with debossed Cult branding on the heel.


Each silhouette is also packed to the brim with performance tech. High-level BMX requires pedal feel, support and impact protection, so both Vans x Cult sneakers feature sturdy suede and canvas uppers reinforced with DURACAP underlays plus responsive PopCush insoles, all placed on top of signature waffle outsoles with a modified traction pattern.


Apart from the shoes, the Vans x Cult collection also includes a new take on the LaCosta slide with a debossed wordmark on its strap and a Cult graphic print on its molded footbed. Apparel is included as well, namely a hoodie, short and long-sleeve t-shirts, sweatpants and a beanie that make use of the “Never Fade” motto.


“The support Vans has shown us for everything we stand for and everything we do is huge,” says longtime Cult team member Dakota Roche, who’s also been part of the Vans BMX family since 2010.


“This is [our] best line yet.” BMX legend and Cult founder Robbie Morales echos Roche’s sentiments, stating “It’s kind of unbelievable that such a big brand still works with small brands. To be honest, I don’t know where we’d be right now without Vans. It’s pretty special.”

The Vans x Cult "Never Fade" collection will be released online, and select Vans BMX stocklists. Prices range from $40 to $75.


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