In the current environment of collective social distancing, Vans and Hawk remain focused on the positive impact that skateboarding can provide. By creating initiatives and events that support skate communities around the world, this partnership will bring fans together through engaging social livestream campaigns, philanthropic give-back programs, and creative product collaborations.
As a start, Vans recently launched “Foot The Bill”, a customization initiative to support small, independent business partners from around the world who are dealing with the direct business impacts of COVID-19. With skate shops as the central hub for skate communities around the world, “Foot The Bill” will work to support them with custom designed Vans footwear. The net proceeds from each pair of Vans Customs sold through the program will go directly to that small business to provide some relief during this challenging time.
“These days are extremely difficult for so many, which is why we are hoping to provide some fun and creativity for the global community to enjoy,” Hawk said of the program. “In unprecedented times like these, we need to stay positive, support each other and keep creating.”
To learn more about Tony Hawk, and the Vans Skateboarding program, please visit Vans.com/skate.