Meet the Vans

Vans is back this season with a new holiday campaign that celebrates everything the brand stands for—creativity, individuality and that signature “Off The Wall” energy. Meet the Vans isn’t just about shoes. It’s about people, shared stories and the connection between generations who all live differently but wear the same attitude.

2025-11-20

Holiday Cheer that’s Off The Wall

Meet the Vans is about moments. The first pair of Slip-Ons. The sketch on a scuffed Old Skool. The legend who never stopped riding. It’s a family—three generations deep—each living their own way, all connected by Off The Wall.

This season, Vans shows up for every plan. The chill downtime and the wild nights. But most of all, the people who make it all theirs.

 

From Cozy Days to Wild Nights

Think chill afternoons, crisp air, and holiday playlists on repeat—then turn up the volume for the nights that never seem to end. This season, Vans brings comfort and energy together in a lineup made for every kind of moment. From cozy textures to bold statements, these styles capture the spirit of the holidays in true Off The Wall fashion.

 

Easy mornings to unforgettable nights, this collection brings the warmth, creativity, and attitude that define the season—made to move with you wherever the holidays take you.

 

 

Share the Off The Wall Spirit

 

Whether it’s a first pair of Slip-Ons, a bold new style, or a gift that lets someone choose their own Vans, the season is about connecting generations and sharing moments. Check out the Vans Holiday Gift Guide or give the gift of choice with a Vans Gift Card  — because Off The Wall energy is best when it’s shared.

 

The Cast: Generations of “Off The Wall”

The campaign brings together a crew that perfectly represents Vans’ DNA—icons, artists and rule-breakers who never stopped pushing forward.

 

Tony Alva

The original skate legend brings that raw, fearless spirit that built Vans’ legacy. He helped design the very first made-for-skate shoe, and he’s still out there—surfing, skating, and inspiring every kid who ever looked at a pool as a possibility.

 

Bella Poarch

Viral phenomenon turned platinum artist, Bella adds her mix of vulnerability and power. From U.S. Navy vet to music chart-topper, she’s proof that staying true to yourself always hits harder.

 

Marz Lovejoy

A creative who bridges fashion, music and activism with her unapologetic voice. She’s redefining what it means to use art for change and community.

 

Cali Thornhill DeWitt 

With Cali, the subculture aesthetic goes full circle—DIY graphics, punk roots, and that California creative grit. The kind of voice that keeps the underground alive.

 

Efron Danzig

A culture-definer who blends high fashion with hardcore skate. She’s walking runways and skating rails—living proof that the culture keeps evolving. She’s one of the minds behind OTW® by Vans, and her perspective keeps the brand pushing boundaries.

 

Junior Gutierrez

The next-gen skate prodigy. Goofy stance, full confidence, pure drive. The next chapter of the Vans story is already rolling.

 

Nettspend

The Gen-Z rapper rewriting the rules of hip-hop, who embodies what Vans has always stood for: self-expression without limits. From viral hits to fashion runways, he’s skating between worlds and making it all his own.

 

Zion Wright

Olympian, trailblazer, and one of the most electrifying skaters alive. His style and energy are pure Vans. The kind that inspires every rider to go faster, higher, and harder.

More Than a Campaign: A Culture

 

Meet the Vans isn’t about a single look—it’s about the kid lacing up their first pair of Slip-Ons. The artist sketching ideas on a scuffed Old Skool. The legend who never stopped riding. Together, they form a family—three generations deep—each living life their own way, but all connected by one thing: Off The Wall.
This season, Vans makes it easy to share that spirit. Whether it’s Gifts for HerGifts for Him, or Gifts for Kids, there’s something for everyone ready to join the family, because Off The Wall energy is best when it’s shared.