Yuri Ogita is an artist who makes cool stuff. We talked with her about creative freedom, being an artist, and being comfortable.Where do you get a lot of inspiration?
It’s so cliche but I think just living life, honestly, especially with design. If you’re out in the world, and you see things...something that catches your eye, you might not log it right away as something you want to try but it’ll come out somewhere down the line. And just living leads you to learning about new things; new cultures, new people, new artists...whatever. And I find that always influences your work later on. What does creative freedom mean to you?
I think creative freedom means, like, if it’s a commission or coming from a client or something, that means they trust you to do whatever you want, and that whatever you come up with will be great. It means there’s a sense of trust, you know? It can also mean there’s literal freedom, there’s no rules to define how you need to make the image, or project, or whatever.
Do you like collaborating with people and giving them creative freedom?
Yeah, it does feel good. I don’t know some of them very well personally, so I don’t know if maybe they want more parameters. But when I approached them, my co-editor and I, we told all the contributors you can have as much or as little freedom as you want with this. Whatever will help you communicate your ideas the best—we’re down to support. So some people were like, “Well how many pages do you want us to write? What’s the word count?” And we’re just like, whatever you need, honestly. Because we don’t want to limit people, again, unless they really need it...like if that will help them creatively.Talk about that for a moment—being on your feet so the interactions are more personal.
I mean honestly, I love doing the book fairs because it gives me a chance to interact with people. You know, especially when you’re a designer, you often don’t get to see people’s reactions to your work. Once it’s out there, a lot of the time, you have no idea if anyone was happy about it or if they even noticed what you worked so hard on. So it’s nice with the books because there is that confirmation of appreciation. Because people will literally be like, “Oh, this is so cool.” Or, “I really like this, can you tell me more about this…” So that’s why I end up not sitting a lot. I just get really excited, so I need to stand up and show them, or talk to them. And then sometimes if they want to have a longer conversation, it’s just easier to pull them to the side of the table and just stand there together like friends do and just talk.One of my favorite moments in the creative process is the breakthrough can you explain that a little for you?
Yeah, I think I try to figure out my path to it beforehand. I think you have to learn to trust your instinct, too, because sometimes it’s just a feeling, and it’s not anything concrete besides that.