is a non-profit that finds, fosters and funds creativity and entrepreneurship in children around the world.

Our impact

With our $1 million donation of sales from Vans retail stores and Vans.com, Imagination.org will be able to form 100 new chapters globally and further expand and strengthen the activities undertaken by its 150 current chapters active in 20 countries, directly impacting 10,000 young people.

will be donated to nonprofit imagination.org on Vans Checkerbard Day!

Get Involved

Help us celebrate! We want everyone to get out, get creative, and get involved in their communities.

Bid on one-of-a-kind products, customized specfically for Vans Checkerboard Day to benefit imagination.org.

Bid on one-of-a-kind products, customized specfically for Vans Checkerboard Day to benefit imagination.org.

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4 reasons why creativity matters

Creativity is one of the most critical skills for the future. The ability to dream, take chances, and create the things we imagine. These are the skills of entrepreneurs, innovators and change makers. Children are born with these exceptional talents, but research shows that over time they begin to lose them.

What does the evidence say? Creativity is recognized as one of the most critical skills for the next generation. Its value reaches well beyond the arts to affect every discipline and numerous industries. The future requires people who can problem-solve, adapt and communicate in workplaces and environments that are increasingly complex.

Are we facing a crisis in creativity? Creativity is critically valuable, but research indicates it’s been declining significantly on a global scale over the last 20 years. This decline is evident in the challenges children are facing in school, life and work.

Creative Play: Use an Old Vans Box to Create Something New! Give a child a cardboard box and some inspiration and imagination comes to life. We call this Creative Play, and fueling it is one of the most important things we can do to prepare children for the future. It prepares kids to be next-generation innovators.

66 ways to get involved

Shake things up this Checkerboard Day: get out and get creative! We've come up with 66 ways to get you started, but don't let us limit you!