Williamsburg, Brooklyn

Soho, Manhattan

Williamsburg, Brooklyn

Soho, Manhattan

The General by Vans

The General by Vans is a boutique, story-focused shopping concept with two locations in New York City. The stores showcase the very best products and local brand stories from Vans, thoughtfully curated in custom built, community-centered environments. Featuring exclusive footwear, clothing and accessories, including an in-house collection, The General by Vans also stocks a full selection of skate hard goods.

The original General by Vans opened in September 2011 in a landmark building in New York's historic SoHo district, and is authentically rooted in New York City's storied street and skateboarding communities of this area. The second General by Vans opened in September 2017 in Williamsburg - the epicenter of the fashion, art and creative communities in Brooklyn - and has become a home for a range of ongoing events and experiences in partnership with local makers.
The General by Vans is a boutique, story-focused shopping concept with two locations in New York City. The stores showcase the very best products and local brand stories from Vans, thoughtfully curated in custom built, community-centered environments. Featuring exclusive footwear, clothing and accessories, including an in-house collection, The General by Vans also stocks a full selection of skate hard goods.

The original General by Vans opened in September 2011 in a landmark building in New York's historic SoHo district, and is authentically rooted in New York City's storied street and skateboarding communities of this area. The second General by Vans opened in September 2017 in Williamsburg - the epicenter of the fashion, art and creative communities in Brooklyn - and has become a home for a range of ongoing events and experiences in partnership with local makers.
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Store Locations

Williamsburg

102 North 6th St
Brooklyn, NY 11249
(718) 388 2508
Monday - Saturday 10am - 8pm
Sunday 11am - 7pm

Soho

93 Grand St
New York, NY 10013
(212) 226-7776
Monday - Sunday 10am - 8pm
Events

5.18.19

A Celebration of Women in Skateboarding Photo Show

The General is partnering with Quell Skateboarding for a series of events at the Brooklyn location, 102 North 6th Street Brooklyn, NY.
Sat, May 18th 7:00 PM

5.19.19

Skate Session Warm-Up w/Yoga Instructor Steph Reid

The General is partnering with Quell Skateboarding for a series of events at the Brooklyn location, 102 North 6th Street Brooklyn, NY.
Sun, May 19th 12:00 PM

6.1.19

Board Set Up + Grip Art w/ Jessyka Bailey and Danielle Melendez

The General is partnering with Quell Skateboarding for a series of events at the Brooklyn location, 102 North 6th Street Brooklyn, NY.
Sat, Jun 1st 11:00 AM

6.2.19

Skate Session Warm-Up w/Yoga Instructor Steph Reid

The General is partnering with Quell Skateboarding for a series of events at the Brooklyn location, 102 North 6th Street Brooklyn, NY.
Sun, June 2nd 12:00PM

6.8.19

Quell Skateboarding 2nd Birthday Party

The General is partnering with Quell Skateboarding for a series of events at the Brooklyn location, 102 North 6th Street Brooklyn, NY.
Sat, June 8th 7:00 PM