Vans x Haribo

Vans Brings the Happy World of Haribo to Life in Sweet Collection for All Ages

Beginning April 6, 2023, Shop the Haribo Collection or design your own Haribo footwear on Vans Customs.

Vans, the original action sports brand and icon of creative exploration, is proud to announce a collection with Haribo, the world’s #1 gummy candy, showcasing the youthful energy that defines both brands. Facilitated by Haribo’s global licensing partner IMG, the Vans x Haribo capsule includes treats for the entire family with Goldbear-inspired footwear, apparel, accessories, and Customs prints.

Founded in 1920 by Hans Riegel and famed for the original Goldbear, Haribo has been bringing childlike happiness to fans for over 100 years. Haribo is the world’s most popular gummy candy and licorice producer, the central leader in the confectionary industry. Featuring designs influenced by the happy world of Haribo across iconic Vans styles, this collection celebrates creativity and the joyful ways we express ourselves.

“On the heels of celebrating the 100^th anniversary of Haribo Goldbears, we’re thrilled to partner with Vans and honored to have inspired this special collection,” said Andreas Kuhnle, Senior Vice President, Corporate Global Marketing, Haribo. “Haribo is about moments of childlike happiness and fun, helping fans feel like a kid in a candy store through our range of sweet treats. The colorful Vans x Haribo collection is inspiring that same feeling, and now our fandoms can come together in creative self-exploration and joy.”

The kid’s assortment kicks off with:

• The Classic Slip-On in Haribo Goldbears Red
• The Classsic Slip-On in Haribo Goldbears Checkerboard Multi
• The Vans x Haribo Pullover in True Red
• The Vans x Haribo Long Sleeve in Sky Blue
• Twill Snapback in True Red
• The Old Skool V in Haribo Yellow Checkerboard
• An ultra-cozy Vans x Haribo Hoodie in Sky Blue

The adult’s assortment contains:

• Vans x Haribo Sk8-Hi in Haribo Black
• Vans x Haribo Fleece Pullover in Black
• Vans x Haribo Old Skool V in Yellow Checkerboard
• Vans x Haribo Hoodie in Sky Blue

The Sk8-Hi in Haribo Black is decorated with Haribo’s tagline: “Kids and grown-ups love it so, the happy world of Haribo.” The time-honored slogan is written in ten different languages on the quarter panels of the Sk8-Hi, representing the inclusiveness and global impact of both brands.

The Vans x Haribo Fleece Pullover in Black is adorned with both brand logos while paying cheeky homage to Haribo’s packaging with NET WT 66 OZ printed on the back.

The Vans x Haribo collection will be available globally beginning April 6, 2023, at Vans retail locations and online. Vans x Haribo Customs will also launch on April 6, 2023 with 4 new prints available.