Waffleheads pays tribute to stories that convey Vans’ rich history of creativity highlighting individuals whose collections and creative philosophies have authentically defined Vans as a literal canvas to their expression. Cruz, Charlene Holy Bear, Henry Davies, Hyun Ye, Jayass, Panda Mei and Penelope Gazin, have carved their own space in sneaker culture through distinctive journeys of collecting, customizing and creating founded on Vans’ iconic sneaker design.
“Rather than thinking of myself as a collector, I feel I’m a historian,” said Henry Davies, a Vans shoe collector and global ambassador for the campaign. “For me, it’s all about the story behind the shoe. The more meaning loaded into a product the better. It’s a work of art that you can wear.”