Vault by Vans Encapsulates Visual Mood of Brain Dead
Available Saturday, June 24, 2017 at select Vault accounts
This summer, Vault by Vans collaborates with Brain Dead, a creative collective of artists, musicians and designers from all over the world, to create a nine-piece capsule collection inspired by the spirit of subculture. The collection presents unique iterations of Vans classic footwear, apparel and accessories in faded shades of pink, green and yellow with custom hieroglyphic designs.
Founded by Kyle Ng and Ed Davis, Brain Dead has quickly emerged into the coveted upper echelon of streetwear fashion, describing itself as “not one person, nor is it one idea; it sits in the space between people.” This mentality is prominent throughout the collection, emphasizing a disruptive aesthetic across Vans classics that feature symbolic post-punk references, underground comics and skateboarding subcultures.
The Vault by Vans x Brain Dead collection features three deluxe versions of Vans’ iconic footwear silhouettes including the Old Skool LX in green, Era LX in pink and Classic Slip-On LX in yellow. All footwear styles utilize bold colors and strong graphics, as well as Brain Dead’s kitschy often satirical pictograms in high contrast black, printed on the quarter panels, sidewalls and custom footbed. Bold subcultural micro-graphics drive the visual approach, speaking to inspiration from the post-punk world.
For the apparel component, Vault by Vans x Brain Dead introduce a short-sleeved woven button-down in two colorways, pink and green, tying back to the black graphic details on the footwear, as well as two cotton t-shirts featuring Brain Dead’s signature logo. Completing the collection, Vault by Vans x Brain Dead introduce a simple unstructured black cap and canvas tote bag.
The Vault by Vans x Brain Dead collection retails from $43 to $138 USD and launches globally on June 24, 2017 at select Vault accounts. Learn more about this special project at Vault by Vans.
Releasing at select retailers globally, including:
- United States: Bodega, Need Supply, St. Alfred, The Webster, Kith
- Canada: OTH, Roden Gray, Nomad, Rooney, J2
- Europe: Footpatrol, Dover Street Market, Slam Jam, Starcow, Firmament, Goodhood
- Asia Pacific: American Rag Cie, Dover Street Market, Laced, Highs and Lows, Up There Store