DECEMBER 2, 2021
VANS SKATEBOARDING CELEBRATES PREMIER'S 20TH ANNIVERSARY
AVAILABLE ON DECEMBER 4TH, 2021 AT THEPREMIERSTORE.COM, ALONGSIDE A SMALL CAPSULE OF PREMIER'S PRIVATE LABEL APPAREL.
A bastion of Michigan skateboarding since the turn of the century, Grand Rapids-based Premier is celebrating 20 years in business this holiday season, and Vans Skateboarding is aiding in the festivities. The two have come together for “Laced” takes on the Skate Grosso Mid and Skate Old Skool, both of which are equal parts elegant and tough.
Arriving in vibrant red and black, the Skate Grosso Mid offers attention-demanding accents, while the Skate Old Skool opts for a tonal black look split with a white Jazz stripe. Each pair is covered with a delicate lace coating — one that quickly frays and tears with wear to reveal a heavy-duty leather base.
This durable leather base is embellished with faux quilted micro-Premier branding, and further ornamentation is provided by embossed midsole hits and inner tongue badges.
To finish off the look, both the Skate Grosso Mid and Old Skool are completed by contrast stitching and a traditional gum waffle sole.
Each pair is packaged in special co-branded boxes with bespoke tissue paper, and comes packaged with a matching pair of lace knit socks.