The finalists will travel to Los Angeles on all-expenses paid trip where their designs will be presented at the final event at the H.D. Buttercup Loft in the downtown arts district area on June 7. A panel of influential judges including pro-skater Lizzie Armanto, pro-surfer Leila Hurst, artist Jay Howell, fashion blogger Jayne Min, and a surprise judge/guest performer will evaluate the designs around the four competition themes. They will then select the grand prize winner based on Overall Creativity, Relevance to the Theme and Execution. The grand-prize winner will be awarded $50,000 and the four runner-ups will receive $4,000 towards their schools’ art program.
“The driving ethos of the Vans brand is to enable creative expression and the Custom Culture competition gives thousands of students the opportunity to showcase their skills through art,” said Megan Klempa, Vans Custom Culture program manager. “It’s an honor to continue to elevate arts education in schools and we are excited to crown a winner for the 2017 competition.”
As a new element to the 2017 competition, Vans is also thrilled to announce that Maggie L. Walker Governor’s School from Richmond, VA is the winner of the Vans Custom Culture Technology in Design Award. Maggie L. Walker Governor’s School was crowned the winner on May 5 on Vans Customs. This award was judged separately from the overall submission, granting the school $5,000 towards its art program and shoes using the school’s original design. The public will have the opportunity to incorporate the school’s design when creating their customized shoes on the on Vans Customs.
For more information and to stay up-to-date on the winner of the 2017 competition, visit the Vans Custom Culture.