Project CAT is helping partners conserve and protect nearly six million acres of tiger habitat across three countries, to ensure not only protected landscapes promoting a healthy habitat for future generations of tigers, but also supporting many other endangered species, and community investments that help provide clean air, clean water and alternative job opportunities that promotes climate justice. Project CAT has raised several hundred thousands of dollars from viewer donations from over 90 countries.
Wild tigers have increased in Project CAT supported sites in India and Bhutan. Project CAT funding has contributed to the installation of cameras and equipment to aid rangers in monitoring criminal behavior and taking action when needed, solar operated barriers to provide solutions to mitigate human-tiger conflict, as well as the resources needed to restore grasslands to help sustain tiger prey and enrich the landscape for other endangered species
“Project CAT, launched in 2016, is committed to conserving the world’s wild tiger population and actively seeks out collaborations with brands like Vans that share our mission, extending opportunities for consumers to show their stripes while helping our planet,” said Jessica Beatus, GVP, Standards and Social Good at Discovery, Inc. “Discovery’s passionate fans have also always acted as partners in this cause, and we are thrilled to give them a stylish way to support Project CAT through this line of Vans footwear and apparel.”