November 6, 2019
VANS PARTNERS WITH Spotify to Launch “Off The Wall” Wednesday
Vans and Spotify are launching a new weekly personalized playlist experience, “Off The Wall” Wednesday. The playlist will leverage Spotify’s unique streaming intelligence to create a personalized playlist that is curated based on your previous listening on Spotify as well as music from Vans’ over 50-year history of artist collaborations and roster of performances by artists who have played Vans events around the world. Vans “Off The Wall” Wednesday is a listening experience made just for you.
Purposefully designed to curb the hump day slump, each person who opts in will receive a personalized playlist that is curated based on their previous listening on Spotify as well as music from Vans’ many artist collaborations, including performances at House of Vans all around the world, Sidestripe Sessions, Warped Tour and more. Some of the artists included in the playlist at launch include Idles, Cautious Clay, Wallows, Gouge Away, Cuco, Tierra Whack, Quicksand and Anderson .Paak.
Vans fans and Spotify listeners can discover their next favorite artist or song by opting into Vans “Off The Wall” Wednesday experience beginning today globally.