April 28, 2021
To pay tribute to skate legend, historian, gatekeeper, and beloved Vans family member Jeff Grosso, and to mark his birthday, Vans is proud to announce a new Love Letters To Skateboarding episode solely featuring Jeff, complimented by the Grosso Forever collection. Royalties from this collection will go directly to Jeff's son, Oliver.
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Vans’ special birthday episode of Love Letters to Skateboarding celebrates Jeff’s life, in his own words, and was compiled by long time co-creators, Buddy Nichols and Rick Charnoski of Six Stair Productions. The episode illustrates Jeff’s raw, authentic and often-opinionated take on skateboarding that was captured during a decade of filming the series.
Jeff’s genuine love for skateboarding shined through in everything he said and did, and his support for the community–especially the up-and-coming generations—came from a true belief that skateboarding belonged to the kids. Gaining notoriety in the 1980’s within the competitive scene, he quickly became one of the most recognizable faces in skateboarding with the onset of skate videos that highlighted his skill along with his sardonic wit and audaciousness. Jeff was known for entertaining the masses with his self-deprecating humor and antagonistic spirit. In the span of his influence on the sport, however, Jeff became the unofficial skate historian, helping to create ten years of Vans’ Love Letters to Skateboarding with his unique and raw commentary on the industry.
“It’s you, your skateboard, and the world. So go out and make it your own.”
– Jeff Grosso
Jeff wore Vans for 50 years, and the Grosso Forever collection features iconic designs that he sported during formative moments in his early career. Royalties from this collection will go directly to Jeff's son, Oliver.