July 17, 2019

I Love NY Collection

This summer, The General by Vans is proud to present an update to our original 2013 collaboration with the State of New York; because we still love NY.
The collection features a Vans Slip-On and a Sk8-Hi, with the iconic “I LOVE NY” graphic.

The General by Vans: I (Still) Love NY Collection | VANS

This summer, The General by Vans is proud to present an update to our 2013 collaboration with Milton Glaser and the City of New York; because we still love NY. Made exclusively for The General by Vans stores, the collection featuring a Vans Slip-On and a Sk8-Hi, use the iconic “I Love New York” graphic, the symbol of our city. The ‘I (Still) Love NY’ footwear collection is available in men’s and women’s sizes and will release this Wednesday, July 17th 2019, exclusively at The General stores in New York. Music: 7th Heaven by Larry and the Lamplighters

Designed by Milton Glaser in 1977, the famous pop-style graphic stands as a postmodern signature of New York; And is the trademarked logo used officially to promote tourism in the state. The graphic is printed all over on classic black canvas on the Slip-On, and all over the quarter of the Sk8-Hi, which is finished with a white leather side stripe.

The footwear and photography are inspired by the idea of the repeat pattern, the repeat of a motif in textiles and the repeat of visual patterns in daily life in New York State. We experience New York in moments; a collage of smells, textures, materials, sounds, landscapes and characters. The layers of old and new, familiar and strange, day and night, are woven in time, becoming the fabric and graphic make-up of New York, the background of our own experience and what connects us both to the city itself and to everybody else in it.
The "I LOVE NY" footwear collection is now available in men’s and women’s sizes.