May 29, 2020

Custom Culture High School Winners Announced

Vans is delighted to announce Strawberry Mansion High School of Philadelphia, PA and George Washington High School of San Francisco, CA as winners of the eleventh annual Vans Custom Culture competition.

Strawberry Mansion High School

Vans Custom Culture was launched to provide high school artists and students a platform to embrace and showcase their creative talents. This year, Vans’ continued its dedication to give back to the arts through its competition where students had a chance to win $50,000 to benefit their school’s art program. Students were asked to use Vans as their canvas and apply their creativity to Vans footwear. New this year, Vans offered an additional $50,000 and made digital submissions available for students who did not have access to a physical pair of shoes. In addition, the top four runner-up schools in each category highlighted below will now receive an artist mentorship program equaling one digital lesson from one of the following Vans’ art ambassadors Kelly Breez, Robin Eisenberg, Todd Francis, Penelope Gazin, Tony Whlgn or Jay Howell in fall 2020.


George Washington High School


“Congratulations to both Strawberry Mansion & George Washington High School. The growth of Custom Culture within the past eleven years has far exceeded our expectations and allowed us to make a difference for more students than we could have imagined when we started this program,” said Carly Gomez, VP Marketing of Vans the Americas. “Enabling creativity remains our focus and we quickly pivoted the program so all participating schools could submit their designs even if they were stuck at home. Again, the submissions we received far exceeded our expectations and the participation from students showcased the creative spirit when it’s needed the most.”

Through both the physical and digital submissions it’s evident that the breadth of talent and creativity nationwide has been at an all-time high. This year’s contest has certainly presented some unique obstacles along the way but each high school could not be deterred in showcasing their own individuality and creativity.

Thank you to our partner  Yoobi,  Americans for the Arts and Journeys who joined us in drawing attention to the importance of art education across the country and provided art materials to all the participating schools.

Vans Custom Culture has grown tenfold since its inception in 2010 reaching hundreds of thousands of students and putting more than $1,000,000 USD back into high school art programs nationwide.

For more information, please visit Vans Custom Culture.