United Through Skateboarding

Celebrating the Cultural Connections Forged Through Skateboarding, Featuring Original Artwork by HAZE. Vans proudly announces the launch of the United Through Skateboarding Collection, created in partnership with legendary photographer and cultural documentarian Atiba Jefferson. A tribute to the powerful connections forged through skateboarding, this collection reflects Atiba’s creative journey—from the streets to the studio—and the culture that has shaped his life and work. Known for capturing some of the most iconic skate images of all time, Atiba’s influence extends well beyond skateboarding, spanning music, fashion, art, and sport.

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The United Through Skateboarding Collection features a curated range of skate footwear, apparel, and accessories, each piece infused with Atiba’s distinctive visual language. From some of his most iconic photographs to new artwork, the collection carries a deep sense of authenticity. A custom logo and original artwork by Atiba’s friend and graffiti legend Haze bring an additional layer of storytelling to the capsule.
Art-directed by Atiba himself, the campaign features a diverse cast of skaters, artists, musicians, and athletes—demonstrating skateboarding’s ability to transcend background and connect communities. Talent includes Adam Devine, Blake Anderson, Anders Holm Sam Richardson, Tim Robinson, Franz Lyons, Baron Davis, C.J. Uzomah, Lizzie Armanto, Zion Wright, Curren Caples, Shiloh Catori, and Cocona Hiraki.

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Collection Highlights Include:

 

Skate Half Cab® with WaffleCup™ Outsole
A first-of-its-kind innovation for the silhouette, featuring a custom insole with Atiba’s iconic photo of skate legend John Cardiel, plus hand-drawn artwork by Haze.

Skate Old Skool™ 36+
Another standout style featuring Cardiel imagery and graffiti-inspired logo treatments.

Customized Apparel & Accessories
Personally selected by Atiba, the line includes skate-ready apparel with functional detailing, archival images, and never-before-seen moments from his expansive portfolio.

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From lens to laces, United Through Skateboarding is more than a collection—it’s a celebration of community. One built on pavement, friendship, film grain, and the freedom of skateboarding.

 

The ATIBA X VANS: United Through Skateboarding Collection is available globally at select Vans retailers and vans.com starting today, with a second drop to follow on October 16, 2025.

Featured photos

John Cardiel

1999, Costa Rica

It was my first trip with Vans and first time meeting John. I remember being so excited because John was one of his favorite skaters growing up. I couldn't believe how excited John was each day and how he just wanted to skate everything.

Camera: Canon EOS 1 Firn

Rowan Zorila & Eijah Berle

2018, Malaga

This was a Vans trip to Malaga in the Mediterranean. Elijah had just grinding up this gnarly rail and Rowan was there to celebrate. This was just one of those special moments that every skater knows after a battle.

Camera: Canon EDS 5D Digital

Beatrice Domond

2024, Los Angeles

We were shooting for Vans in LA and really wanted to capture the Walt Disney Center in the background. This had a whole early 90’s vibe to it.

Camera: Canon R5

Curren Caples

2022, Argentina

This was on a Thrasher Vacation trip in Argentina. Curren was trying this tre flip over the rail and this very concerned local kept kicking our boards and blocking the rail, pretty typical on these skate missions. Curren stuck it just as the cops were being called and we were off to the next spot.

Camera: Canon EOS R3

In-Store Collection Launch & Photo Shows

THURSDAY 9TH OCTOBER – CIVILST SKATE SHOP | BERLIN

4-6PM : SKATE JAM AT WEINBERGPARK
6-8PM : CIVILIST | BRUNNENSTRAßE 13, 10119

 

FRIDAY 10TH OCTOBER – ARROW AND BEAST SKATE SHOP | PARIS

6 – 9PM PHOTO EXHIBITION | DJ HOTEL RADIO PARIS
ARROW AND BEAST | 17 RUE RÉAUMUR, 75003

 

SATURDAY 11TH OCTOBER – VANS WEST END | LONDON

7 – 10PM PHOTO EXHIBITION | DJ DOM MAKER | DJ DENNIS BOVEL
VANS WEST END | 214 OXFORD ST, W1D 1LA

 

SUNDAY 12TH OCTOBER – SOUTHBANK | LONDON

11 - 1PM PHOTOGRAPHY WORKSHOP
2 – 4PM JAM HOSTED BY SLAM CITY SKATES
SOUTHBANK, 337-338 BELVEDERE RD, SE1 8XT