This summer, The General by Vans is proud to present an update to our original 2013 collaboration with the State of New York; because we still love NY.
The collection features a Vans Slip-On and a Sk8-Hi, with the iconic “I LOVE NY” graphic.
Designed by Milton Glaser in 1977, the famous pop-style graphic stands as a postmodern signature of New York; And is the trademarked logo used officially to promote tourism in the state. The graphic is printed all over on classic black canvas on the Slip-On, and all over the quarter of the Sk8-Hi, which is finished with a white leather side stripe.
The footwear and photography are inspired by the idea of the repeat pattern, the repeat of a motif in textiles and the repeat of visual patterns in daily life in New York State. We experience New York in moments; a collage of smells, textures, materials, sounds, landscapes and characters. The layers of old and new, familiar and strange, day and night, are woven in time, becoming the fabric and graphic make-up of New York, the background of our own experience and what connects us both to the city itself and to everybody else in it.
The "I LOVE NY" footwear collection is now available in men’s and women’s sizes.