September 5, 2019

GLOBAL CUSTOM CULTURE


VANS KICKS OFF THE FIRST GLOBAL SHOE CUSTOMIZATION COMPETITION TO ENABLE CREATIVE EXPRESSION WORLDWIDE

$25,000 GRAND PRIZE, WINNING SHOE DESIGN PRODUCED AND SOLD BY VANS, TRIP TO THE VANS HQ AND $100,000 CHARITY DONATION

Vans announces the launch of Global Custom Culture, an interactive shoe customization contest made to inspire artists around the world by providing the means for self-expression through digital and canvas mediums unique to Vans.
The competition will award three winners from North America, Asia Pacific and Europe a $25,000 grand prize, have their shoes produced and sold by Vans, experience a trip to the Vans design headquarters in Southern California, and the opportunity to partner with Vans to donate $100,000 to a charity that will further enable creative communities.

How it works:

  • September 5 – September 29 consumers from participating markets can go on custom-culture.vans.com to sign-up to join the competition. Creators, artists and fans are able to download and print a stencil of a Vans shoe, apply their own design aesthetic, digitally photograph their shoe design and see it come to life through the 3D rendering technology. 

  • October 1 – 13 the public will have the chance to vote for their favorite design submission to help determine the top 10 finalists from each geographic region.

  • Once the top 10 has been selected, the finalists will receive a pair of Era shoes to apply a new design onto Vans’ literal canvas. The top 10 will be announced on December 5, where all the artist’s creations will be displayed online for a public vote.

  • On December 19, Vans representatives from the design and marketing teams, as well as select art ambassadors will choose one grand prize winner in each region to receive the $25,000 cash prize, have their shoes produced and sold by Vans, be flown out to the Vans HQ to meet with global designers, Steve Van Doren and more. Additionally, Vans will partner with each of the winners to donate a $100,000 to a charity.

To participate, submit your artwork online and/or join us for an artist-led workshops.

CREATE NOW
WORKSHOP SCHEDULE

SEPT 5TH 
Vans Custom Culture​ ​Workshop with artist Penelope Gazin | 7 PM - 9 PM 
House of Vans Chicago (Chicago) // 113 N Elizabeth St, Chicago, IL 60607
RSVP HERE

SEPT 7TH 
Vans Custom Culture Workshop with artist Robin Eisenberg | 2 PM - 4 PM 
​Co Exhibitions (Minneapolis) // 1101 NE Stinson Blvd, Minneapolis, MN 55413
RSVP HERE

SEPT 11TH 
Vans Custom Culture Workshop with artist Todd Francis | 7 PM - 9 PM
1700 Naud Street Gallery (LA) // 1700 Naud St., Los Angeles, CA 90012
RSVP HERE

SEPT 15TH 
Vans Custom Culture Workshop with artist Robin Eisenberg | 2 PM - 4 PM 
1700 Naud Street Gallery (LA) // 1700 Naud St., Los Angeles, CA 90012 
RSVP HERE

SEPT 15TH 
Vans Custom Culture Workshop with artist Tony Whlgn | 2 PM - 4 PM 
J’adore Eastern Market Loft (Detroit) // 2501 Russell St. #400, Detroit, MI 48207
RSVP HERE

SEPT 19TH 
Vans Custom Culture Workshop with artist Penelope Gazin | 7 PM - 9 PM
The Maison (New Orleans) // 508 Frenchmen St, New Orleans
RSVP HERE

SEPT 21ST 
Vans Custom Culture Workshop with artist Kelly Breez | 1 PM - 3 PM
Vans Miami Beach (Miami) // 670 Collins Ave, Miami Beach, FL 33139
RSVP HERE

SEPT 24TH 
Vans Custom Culture Workshop with artist Todd Francis | 7 PM - 9 PM
​Space​ ​1026 (Philly) // 1026 Arch St., Philadelphia PA 19107
RSVP HERE

SEPT 26TH
Vans Custom Culture Workshop with artist Jay Howell | 7 PM - 9 PM
​The General​ (Brooklyn) ​// 102 N 6th St, Brooklyn, NY 11249
RSVP HERE

SEPT 28TH 
Vans Custom Culture Workshop with artist Jay Howell | 2 PM - 4 PM
98 Orchard​ (Manhattan) ​// 98 Orchard St - Ground Floor, New York, NY 10002
RSVP HERE