Vans x Hellz Release Party
Posted 07/11/2011 06:00:00 by Kelly
Vans celebrated the launch of a collection on Thursday, July 7th at the Hollywood Roosevelt in Los Angeles with collaboration partner-in-crime, Hellz Bellz. The evening kicked off with music and cocktails in the penthouse of the famous hotel and an intimate dinner on the rooftop. Guests were treated to an amazing view of the Los Angeles skyline while looking down on the notorious streets of Hollywood.
After the success of the first collection, Vans and Hellz were excited to introduce an expanded line for a second season. The rock 'n' roll inspired footwear and handbags were previewed throughout the event so guests could get an exclusive look at the collection that’s just hitting stores. Hellz creator and host of the night, Lanie Alabanza-Barcena toasted guests and the collaboration, “Being that this is the second collaboration with Vans, it means so much to me that we’re able to do this a second time around. It’s been a dream come true.”
After the success of the first collection, Vans and Hellz were excited to introduce an expanded line for a second season. The rock 'n' roll inspired footwear and handbags were previewed throughout the event so guests could get an exclusive look at the collection that’s just hitting stores. Hellz creator and host of the night, Lanie Alabanza-Barcena toasted guests and the collaboration, “Being that this is the second collaboration with Vans, it means so much to me that we’re able to do this a second time around. It’s been a dream come true.”