In addition to the music performances, local artists and designers from each city have been invited to customize limited edition Vans Classics, totes and t-shirts, which will be given away during each event. This year, artists Creatures of Comfort (New York), Chad Kouri (Chicago) and NuCalifornia (Los Angeles) will showcase their customized products in their respective city. To win, partygoers must tag photos on Instagram with #VansClassicBK (or their city) and @Vans will comment back on the best images throughout the party. Guests can then show the artist at the merch table the comment to collect their favorite item.
The Vans Classic & City Event series is back for the third year traveling the US showcasing local music and art in celebration of Vans’ heritage footwear, Classics. This year, Vans places special focus on The Sidestripe, which has become a global emblem of Vans and has been a sign of personal expression since its inception. Additionally, NuCalifornia has created custom-shaped, hand-painted vinyl balloons that will travel to each location and feature a unique interpretation of the iconic Sidestripe within their aesthetic.