Vans began its historic journey 49 years ago in Boston. Brothers Paul and Jim Van Doren, from Braintree, Mass., along with friend Gordon Lee, worked at Randolph Rubber Company, Boston-based shoemaker and one of the country’s largest in the early 1960’s. It was in 1964 that the trio was challenged to revive the company in California. Two years later, the friends realized a lifetime dream and started to manufacture shoes in their own Anaheim, Calif. factory, calling their brand the Van Doren Rubber Company.
Years later, Vans finds itself back in Boston growing a special partnership with streetwear purveyor DQM. The Vans DQM General Boston opened in August 2013 bringing a co-branded retail space to the "Rodeo Drive of the East." The 1,200 square foot space located at 174 Newbury Street carries both exclusive co-branded DQM for Vans footwear and crafted apparel as well as select Vans and DQM premium product for men, women and kids. Visit The General for all the latest drops from Men’s Apparel, Classics, OTW and California footwear for men and women’ and limited edition Vault by Vans collections.