The Vans DQM General New York
In September 2011 Vans, the original action sports footwear and apparel brand, and leading New York-based streetwear purveyor and skateshop DQM opened the doors to The Vans DQM General located at 93 Grand Street in the heart of New York’s coveted SoHo district. The General Soho is Vans’ first company retail foray in Manhattan and came from a friendship and mutual respect between Vans and DQM founder and owner, Chris Keeffe.
The partnership brings together two of the most prolific names in contemporary streetwear – one rooted in Southern California surf and skate, the other in New York skate and street – in creating a unique retail concept carrying both original, exclusive co-branded DQM for Vans footwear and crafted apparel as well as select Vans and DQM premium product for men, women and kids. The General hosts a range of men’s apparel, Classics, California, OTW and Vault by Vans collections.