Vans is excited to announce the official re-launch of the Vans Women’s Apparel and Accessories Collection. The inaugural season of fresh designs and expanded offering of silhouettes kicks off this spring 2014 and will continue throughout the year. The launch comes with an expanded women's design and merchandising team that brings years of experience from the fashion, streetwear and action sports industries which has driven the recreation of an apparel line that remains true to Vans’ unique brand DNA.
Delivering a collection focused on head-to-toe looks, Vans elevates the quality of materials and introduces new shapes, cuts and styles. The range of wovens, tops, tanks, dresses and skirts in cross prints, paisley and camo serve as a focal point throughout the collection along with an offering of key denim and classic accessory pieces. “Vans has a lot of positive momentum with the women’s footwear range and we felt the time was right to continue that success with our apparel offering,” said VP of Apparel Vicki Redding. “The updated collection offers a fresh point of view and better value for our consumers while also reaching a new demographic of soon-to-be Vans’ loyalists.”
To celebrate the re-launch, Vans hosted the brand’s first fashion presentation in New York with the help of New York-based creative director and tastemaker Chrissie Miller, and notable stylist Heidi Bivens, the visionaries behind the spring 2014 campaign video, Performance. The video brings to life key looks from the collection while exploring the world of five creative women and Vans enthusiasts: Langley Fox Hemingway, Annabelle Dexter Jones, Coco Young, Georgia Ford and Luz Pavon. “Vans are the classic sneaker that give you a sense of nostalgia when you wear them. They are an easy, simple shape and can be worn with anything. Working with Vans was awesome and it was cool to be a part of such a legendary brand,” said illustrator Langley Fox-Hemingway.
Adding to the creative forces behind the line, the spring 2014 look book was shot by photographer Cass Bird, who is internationally-known for her lifestyle and candid imagery, and works with publications including Vogue, NY Times, Rolling Stone and Dossier. Bird, alongside Vans designers, set out for the colorful streets of Mexico City to bring the spring collection to life working with models Amanda Viola, Tereza Kacerova and local “it-girl” Alejandra Moreno of the Mexican indie band, Ruido Rosa. You can view her look book included in the spring 2014 Vans magazine which features interviews with the cast of Performance, the band Cable and Vans Surfer Leila Hurst along with an exclusive track download from Angel Haze.